Cohiba is the most prestigious cigar brand in the world. Despite the company's young age, the brad had already been passed into Cuban folklore. Founded in 1966, the Cohiba cigar was originally the personal cigar of Fidel Castro. Post-revolution, the only way to acquire one was as a gift from the Cuban President. Today no other brand carries as high a price tag. The crème-de-le-crème or as Cuba's cigar makers refer to them as the selection of the selection. This refers to the best filler and binder from Cuba's best tobacco plantations. A unique triple fermentation process creates the brand's distinctive flavour.