Established in 1865 by a tobacco farmer called Jose Gener. The young man worked on a plantation near the village San Juan y Martinez, in the Vuelta Abajo region of Cuba. Here he learned the tobacco trade which led to the success of the Hoyo de Monterrey brand. His name can still be seen on an iron gate in the village. The legendary Hoyo de Monterrry Double Corona gained legendary status among cigar aficionados with its rich red colours, seeping with oils and layers of flavour.