Mystery shrouds the history of the famous Cuban cigar brand. Evidence points towards a German banking firm Upmann (or possibly Hupmann) which was active during the start of the 19th century in Havana. Legend has it that complimentary boxes of cigars were handed out to favoured customers. These cigars proved very sought after and H. Upmann, the head of the Havana branch decided to buy a cigar factory and produce cigars commercially. He was also responsible for inventing the concept of packaging cigars in small cedar boxes. Once the Cuban revolution was over the factory was taken over and renamed 'Jose Marti'.